Our responsible business strategy & approach
Vision
At Bird & Bird, responsible business represents our overarching framework and approach for conducting business ethically and responsibly.
It encompasses our commitment to managing risks, seizing opportunities and mitigating the impacts of our activities on society and the environment.
Our approach guides our operations and decision-making processes, ensures that we uphold the highest standards of integrity whilst striving to make a positive contribution to our stakeholders. We want to create a sustainable, inclusive, and socially responsible firm that delivers long-term value for our clients, our people and the wider community.
Responsible business pillars
One firm. One planet.
Minimising our environmental impact by reducing carbon emissions, promoting sustainable practices, and working towards becoming a net zero business.
In all that we do.
Building a diverse and inclusive workplace where all our people can thrive, ensuring fairness and equal opportunities across all levels of the firm.
Empowering communities, enriching futures.
Strengthening our connection with the community by engaging in pro bono work, volunteering, and supporting initiatives that promote the work of the UN Sustainable Development Goals ("SDGs").
Driving positive change together.
Working with our clients in meeting their own responsible business goals through professional advice, collaboration and learning.
Responsible business principles
Integrating responsible business practices into our leadership, decision-making, and risk management processes ensures ethical and sustainable considerations guide all aspects of our operations.
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Responsible business activities
Our responsible business initiatives reflect our commitment to doing the right thing for our people, clients, and communities. By driving these activities forward, we turn our values into action and make measurable progress toward our responsible business goals.
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Accountability: Affiliations and networks
Our commitment to responsible business is underpinned by global firmwide standards and benchmarks that guide our strategy.
These standards ensure consistency and excellence across all our operations. Additionally, each of our offices actively engages with local memberships and benchmarks, tailored to their specific regional contexts.
These affiliations and networks play a crucial role in driving our activities and holding us accountable at both global and local levels. By integrating these diverse standards and memberships, we can foster a culture of responsibility and continuous improvement throughout our firm.
At Bird & Bird, certain aspects of responsible business have been a cornerstone of our operations for many years. As part of our five-year strategy, we believe now is the right time to bring these efforts together in a cohesive way, with clear goals and ambitious targets which will take us beyond the next five years. We are dedicated to playing our part in society and reviewing the impacts that our business has on the environment and to communicate this to our people and clients.”